Technical Consulting Services
RIC provides consulting services that enable companies to define, plan and implement their global strategies into foreign markets.
We approach every globalization project with your business goals in mind. Our technical consultants are able
to analyze issues and define high level solutions and provide technical strategy recommendations for clients.
For example, our consultants can help with regulatory compliance for product literature and even global product
name acceptance. RIC will review source materials for suitability of translation and adaptation (for example, if
the source language is English and there is ethnocentric content which lacks an equivalent in the target language
or culture, it may be best to eliminate it or find alternatives due to certain figures of speech, humor, etc.)
We will review source materials for compliance in regulated industries by eliminating bias and checking for
inappropriate content based on target audience and regulations.
Consulting is provided for original material development
(how to write for an international audience, controlled language [implementation of this and other
LISA standards], which materials to use in which cultures for effective market penetration, brand analysis, etc.).
Consulting services that RIC offers are:
Assessment of Technical Writing for Global Audiences
Many clients have challenges associated with multiple departments creating diverse independent
content with no regard to how this content will impact a smooth translation specific to writing
styles and document preparation.
In addition, clients frequently make choices that don't maximize
repurposing of translated information thus increasing translation costs. RIC's Technical Writing
Assessment will help address these issues by:
- Assessing systematically the relevance of existing content for users' needs
- Performing a Content-Reuse analysis to identify topics and sentences for reuse across documents
- Deploying style-checking software to monitor style-guide compliance and provide ongoing training of writers
- Training writers and editors about the impact of their linguistic choices on localization and customer support
Global Corporate Branding Services
You never get a second chance at first impressions.
There are far too many examples of product launches gone awry because the product name was not properly
researched in the target country. RIC will evaluate your name, products, supporting materials and services
within a target market to identify any potential cultural barriers that may hinder your success.
RIC International will assess the impact your messaging will have based on tone, content, format,
design and other creative elements in worldwide markets and cultures. This will ensure that unexpected
reactions are avoided and corporate branding and market presence is projected in the most appropriate way
for that specific market. Selling products directly into a foreign market or globally through the Internet
carries certain risks.
Organizations need to be certain that product names will convey the right image in
the foreign countries they will market to. To be sure, messaging needs to be evaluated not only for the
domestic market but for foreign buyers with different languages and cultures. Some key elements to keep
in mind include:
- Pronunciation
- Visual implications
- Similarity to other words in that language
- Possible offensive connotations
International Regulatory Requirements Consulting
Specializing in medical and technical markets, many of our clients operate in highly regulated industries
where achieving and maintaining compliance requirements are essential to their growth and success.
Not only is accuracy critical, the costs associated with errors and delays can be exorbitant.
Below is a sample of regulatory documents that we often work with:
- Packaging
- Product Labeling
- MSDS
Cultural Relevancy
Cultural relevancy consulting is an important component when looking to globalize.
Cultures are diverse, and you want to make sure you're making informed decisions when
working within specific markets. RIC works with teams of multicultural experts who not
only have experience in specific industries but also live in these target cultures,
making sure they are always current with cultural nuances and preferences.
Through research and analysis we are able to provide clients with detailed plans
and recommendations for marketing to specific target audiences, often defined by cultural heritage,
language, and ethnicity.
Linguistic Validation
With the significant increase in multinational clinical trial programs, there is a requirement for typical
English Patient Reported Outcome (PRO) instruments to be translated and adapted for use in other countries.
RIC provides a nine-step linguistic validation process using various statistical methods that ensures that
the final translation is conceptually equivalent to the original and is both valid and reliable.
Linguistic validation of a document is not a literal translation but is conceptually equivalent to
the original and contains culturally acceptable language in the country in which the translation will be used.
Cultural Awareness Training
RIC's Cultural Awareness Training educates and prepares companies for person-to-person
interactions with different cultures to make sure appropriate protocol is followed in those target markets.
This training will ensure that your function's success will not be hindered by an inappropriate comment or gesture.
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